1. Optimize your site (SEO).
This step is often times called Search Engine Optimization or SEO in the industry. You want the search engines to recognize you as being one of the most relevant sites for those terms. It is a time-consuming process of carefully adding your targeted keywords throughout your site. Win on the search engines when people search for keyword phrases related to your products or services.
As a search engine optimizer , we carefully help you create content that your customers, and the search engines, will love to find.
2. Get your site listed in directories.
Even if your website is well designed, has proper meta tags and has keyword-rich text, this alone does not guarantee that your site will rank high
in competitive queries. All of these factors, design, meta tags, and copy, are on-site factors. search engines certainly take them into consideration,
but they also value off-site factors such as how many high quality or authoritative websites link to you. This means that hand-in-hand with your
on-site optimization you and your promotion team will have to embark on a campaign to get links to your websites coming from websites that are already
highly regarded by the search engines and by the public in general.
Submit your site to all the major web directories. This will generate traffic directly from the directories themselves and will also help to improve your link popularity. That helps you win on Google!
3. Deep Submissions.
What is a deep submission and why is it necessary? When you submit the main page of your site to a search engine, the search engine sends a "spider"
to look at your page and put the data on that page in the search engines index. Sometimes the spider will follow the links on your main page and also
pick up some of the inner pages (Google, for example is very good at this) but sometimes they don't go deep enough into the site
and only one or two of your pages are indexed.
4. Get listed in search engines.
After your site is optimized, it's time for your web site to be recognized by the engines. Web site submission in the traditional sense doesn't really work and isn't necessary. The best way for the BIG search engines to index your site is through links from other higher ranking sites.
Submit your site to all the major search engines.
5. Get links to your site.
Get people with complimentary sites to link to yours. You offer rental kayaks on the beach. Ask the local restaurant owners to link to you, and offer to link to them. Ask the local tour guides, the real estate agents, the night clubs, and everyone else. Links lead to clicks onto your website and help to improve your search engine rankings.Link exchange with other websites with high rank.
6. Create a 404 page error:
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain
through the search engines and third party links. Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Notes About a Custom Error Page
What you have on your error is personal choice. Some people prefer just a link to the main page, others go for a more friendly approach and let
the visitor know that the file isn't there, but give a nicely designed page with links to other areas or even a search to let them find what they wanted.
7. Forums:
Create a forum, and submit to different forum short promotions and articles":
This is a great way to get free advertising, meet potential business partners and affiliates, and make new friends that you can trade advice and
services with.
8. Participate in a WebRing.
Connect your site with other sites in your niche.
9. Buy links to your site.
Buy text links on other websites. That means more spiders stopping by, more people clicking through, and better search engine rankings.
10. Buy banner ads.
Buy banner ads on other websites. It helps to build brand recognition.
11. Participate in a banner exchange program.
It won't cost you anything, and will lead to a few extra visitors. Plus, you're spreading your brand all over the place.
12. Pay for clicks to your site.
Although PPC Advertising will cost you some money, it is one of the effective ways to generate targeted traffic in
a short period. Two of the most popular and effective PPC advertising programs are Yahoo! Search Marketing and Google Adwords. Pay for clicks or inclusion on the search engines so that people will see your site in the sponsored links section of the search results when they search for keyword phrases related to your products or services.
13. Bookmark
To build the site so that once someone comes to it, they bookmark and want to return on a regular basis. we can do this by have a professional site
with lots of useful articles and products that people can use as information sources for their own sites or businesses. Developing an ongoing relationship
with our site visitors is also a good way to get extra word of mouth advertising, as they are likely to refer their friends and affiliates to our site
as well.
14. Set up an affiliate marketing program.
With affiliate marketing, you can either pay per click or pay per customer acquired.
15. Use smart public relations (PR).
Get news coverage of your business and your site. Approach online and traditional media. This will often lead to others placing links pointing to your website, which leads to more clicks and also to improved search engine rankings.
16. Use E-mail marketing.
Ugly, but effective for the cost. Blast out your special offers, but be nice about it.
17. Use off-line marketing.
Promote your site. Put your url on all your license plates. Paint it on your car. Buy newspaper and yellow pages ads with your url. Put up flyers and stickers. Sponsor a little league team. Do anything and everything to spread the word about your website around your city.
18. Run regular promotions.
Stage regular giveaways and spread the word about it.
19. Speed up page load :
Formatting Tips To Speed up Your Website
While more and more people are getting access to high speed internet, there are many left on dial up. Be kind to those visitors and do a few, simple
things to speed up your webpages. Not only will these tips give you a faster load time, most will also help keep your bandwidth fees low as well!
- use of CSS
- use of external js script pages
- remove anything that is not required
- avoid Nested Tables
- avoid Full Page Tables for Faster Rendering
- remove Excess "Whitespace"
- keep page Code Clean
- speed up images load time
- fixed Height And Width Tags for images and tables
20. Blogs
Creating a blog that is related to your business or niche will allow you to attract an audience that may not respond to a sales page. Providing
content and news about your topic with hyperlinks to your various articles or sales pages is an indirect way to send traffic to your site.The really
smart ones know the power of having a blog. It’s free, it’s easy to set up, easy to publish and really quite easy to get a good ranking on the search
engines.
21. Get published.
Write articles for publication on other websites. The author profile will link to your site. The article will show that you're an expert.
22. Publish yourself.
Write articles for your own site regularly. This will help you to win on the search engines and gives your visitors a reason to come back over and over.
23. Ask for reviews.
Ask for reviews of your self-published articles on other webmasters' websites. Ask for reviews of your website, your products, your software, your services. These will usually include links to your articles.
24. Write briefs.
Write daily or weekly news briefs focusing in on your industry or specialty area. This keeps your site "fresh" in the eyes of the major search engines and helps you to spread a wide net when fishing for top search engine positions.
25. Create a newsletter.
Ask your visitors to sign up for your newsletter, and encourage them to send it along to people they know. Send a newsletter regularly with teasers or lead-ins to your in-depth new articles or with special offers and the latest products.
26. Post in chat rooms.
Become active in bulletin boards and chat rooms focusing on your industry. Leave inciteful comments, and people will click on your profile, then visit your site.
27. Give away free stuff.
Offer something people want at your site. Give them a reason to come back and get more. Offer free downloads and update them regularly. Offer coupons or discounts. Content content content.
28. Give awards for excellent sites in your niche.
This builds more links back to your site and establishes you as a credible reviewer, an expert in your space.
29. Run a contest and promote it.
Photo contests, essay contests, goofy contests, random drawings, anything. Example: Messiest Garage in America contest on OfftheFloor.com.
30. Join your local business organizations.
Chambers of Commerce and other organizations will often add your site to their member directory. That's an added advantage over the obvious business-building and networking opportunities.
31. Create an RSS feed.
Your content can be just as valuable to other bloggers who may have a difficult time finding content to share with their readers. Allow others to
syndicate your contents through RSS feeds, with a backlink to your site.
32. Be accessible.
Build your site so that it is accessible to all browsers and to PocketPC and Palm Pilot users. Don't forget, people with disabilities buy things too. Make your site Section 508 complaint. Your competition probably hasn't.
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